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Token Sale Review

Token Sale Review

The Havven token sale raised USD$30m and successfully hit the hard cap. This was a combination of USD$26m during the Expression of Interest (EOI) period (26 February — 27 February, 2018), and a further USD$4m during the token sale (28 February, 2018). The final USD$4m was purchased within 90 minutes of the sale opening. This article will provide a comprehensive overview of the token sale.

Please note: the distribution of all tokens, from the airdrop and bounty campaigns and the token sale, is now complete.

EOI Sale

  • To make a purchase in the EOI period, registration needed to be completed on the Havven website between 8 January and 31 January, 2018.
  • All purchasers in the Havven EOI were required to be whitelisted between 19 February-25 February 2018 by passing a know-your-customer/anti-money-laundering (KYC/AML) check.
  • A total of 1277 people registered interest.
  • 191 people made a purchase during the EOI period.
  • The average purchase in the EOI sale was USD$136,125.65.

Token Sale

  • All purchasers in the Havven token sale were required to be whitelisted between 19 February-25 February 2018 by passing a know-your-customer/anti-money-laundering (KYC/AML) check.
  • A total of 24,313 people were whitelisted.
  • 1,734 people made a purchase.
  • The average purchase was USD$2310.43.
  • Token sale purchases were capped at the ethereum (ETH) / bitcoin (BTC) equivalent of USD$5000.
  • Buyers from 86 countries made purchases in the token sale. Below is an illustration of the continental distribution:
Please note: this chart illustrates each continent’s proportion of the total number of purchases, not each continent’s proportion of the total sale amount.

Token Distribution Model

  • Fixed supply (100,000,000 tokens)
  • Proportional distribution sale (no tokens burned)
  • The EOI was open to anyone who registered during the EOI window with no minimum purchase required
  • EOI interest was high leaving USD$4m available for the token sale.
  • On February 11 we proposed raising the hard cap from USD$30m to USD$40m to enable more people to participate, as the new tranche of USD$10m would have an individual cap of USD$5,000. However, after listening to the feedback from the Havven community, the original USD$30m hard cap was retained.

Token Sale Model

  • Our token sale was facilitated by TokenSoft, a white-label integrated custody solution and platform for hosting secure and compliant token sales.
  • TokenSoft provided the means to carry out the KYC/AML identity checks.
  • TokenSoft provided a platform that restricted access to only whitelisted participants. This involved generating a unique ‘transaction data’ code for each whitelisted participant inside the purchase flow.


  • A variety of discounts were available throughout the sale.
  • Discounts were implemented in a manner that would increase the number of tokens received rather than reduce the amount of money contributed. For example, a contribution of $1000 at a 30% discount resulted in $1000 / 0.7 = $1428.57 worth of tokens.
  • There was a small number of 60% discounts for those who committed to buying tokens before the release of the white paper in August & September 2017. This was capped at USD$500,000.
  • There were 30% discounts for purchasers in the EOI sale.
  • Apart from one strategic allocation, all EOI purchases are subject to a 12-month escrow period with quarterly vesting.
  • During the token sale, purchasers chose a variety of escrow options between 3 months and 18 months for discounts between 5% and 20%.

Below is a breakdown of the escrow/discount options chosen by purchasers in the token sale:

  • 18 months escrow (20% discount): 4.17%
  • 12 months escrow (15% discount): 2.03%
  • 6 months escrow (10% discount): 5.13%
  • 3 months escrow (5% discount): 3.78%
  • No escrow (no discount): 84.88%


Due to the proportional distribution model and discounts, prices could only be determined once the sale concluded. Below is a breakdown of price per token:

  • Token sale (0% discount): $0.67
  • Token sale (5% discount): $0.64
  • Token sale (10% discount): $0.60
  • Token sale (15% discount): $0.57
  • Token sale (20% discount): $0.54
  • EOI sale (30% discount): $0.47
  • Seed round (60% discount): $0.27

Below is a breakdown of price per token in ETH values at the time of the sale:

  • Token sale (0% discount): 0.000770 ETH
  • Token sale (5% discount): 0.000736 ETH
  • Token sale (10% discount): 0.000690 ETH
  • Token sale (15% discount): 0.000655 ETH
  • Token sale (20% discount): 0.000621 ETH
  • EOI sale (30% discount): 0.000540 ETH
  • Seed round (60% discount): 0.000310 ETH


  • We are aware of 10 different ETH wallet addresses that were used for scams.
  • We are aware of up to 62 transactions that were potentially sent to scammers.
  • We believe scammers obtained up to 90 ETH.
  • If you wish to report a Havven-related scam, please contact


  • Before and during the sale, we partnered with Entersoft, an application security provider, to protect our community from phishing scams.
  • Entersoft shut down a total of 24 phishing sites and 17 fake Medium pages.
  • Entersoft also flagged 17 digital wallets used by the scammers as being used for phishing.
  • In the 24 hours before the token sale, we deployed a bot to mute the channel, which deleted all comments posted. This was to protect against scammers deploying spam bots to spam-post links to phishing sites. This muting was continued for 24 hours after the sale.

Thank you to:

Website | Discord | Twitter